Many marketers and merchandise developers make a disastrous error: They develop and sell products that nobody desire.

This is usually how it goes: The item developer starts programming software or writing a book, just because he is interested in the subject, without looking at the advertise. Then once the merchandise is ready, he starts selling it, just to find out he can contruct no sales.

There must be a better way. Lets look at how it should be done instead.

You should always create a merchandise that solves a problem. The problem has to be serious enough for people to want to pay for a solution to their problem. Good examples are: People who are overweight are willing to pay for a solution to that problem. People who suspects that their husband or wife is cheating on them are willing to pay to find out. People who can save a lot of measure by automating a time-consuming task are willing to pay for the saved instant.

So here are the simple steps to creating a successful product:

1. Identify a common problem There are many problems that absolutely need to be solved in this world. The problem has to be a common one, so that enough all the people need a solution to this problem. And the problem has to be important enough so that all the people are willing to pay for a solution

2. Provide a solution to the problem This is the product development phase. You have to solve a item that actually solves the problem that these many people are experiencing.

3. Find many people experiencing the problem This simply means that you absolutely need distinctive marketing. Where to find your target audience will depend on the distinct problem. Maybe you will find them on search engines. Make sure that your keywords are very specifically targeted at those who knowledge the problem you want to solve. Or maybe you may find your target audience in certain communities, such as online forums or self help groups.

4. Prove that your solution works Once you have found your target audience, they will only be willing to buy your solution once you prove to them that your solution actually works. The proof could be social proof (such as testimonials), or it can consist of examples of the results. If you are selling software that removes red eyes from photos, the proof can consist of before and after pictures.

That is really all there is to it. Follow the simple steps as outlined above and your merchandise is a guaranteed success.